The 2026 FIFA World Cup in the USA, Canada, and Mexico is already halfway through. As one of the world's highest-level sporting events, this World Cup is not only a competitive arena but also a crucial showcase for LED display technology. From the core display systems in stadiums to urban public spaces, from fan interaction zones to broadcasting and AI-powered viewing terminals, LED display products are being deeply integrated into the event's applications.
Although the Chinese national team did not participate in this World Cup, Chinese manufacturing and related enterprises shone brightly on the global stage, particularly in the display industry. Companies such as Leyard, Unilumin, Absen, and Yuanheng Optoelectronics provided large-scale LED display system solutions for multiple key venues, covering various forms including main screens, circular screens, pillar screens, and peripheral advertising screens.
- For example, Leyard built a display system of over 2200 square meters at the Aztec Stadium;
- Unilumin and Absen deployed large-scale LED display equipment in multiple stadiums and fan activity areas.
In ultra-large sports stadiums, the central suspended LED screen and surrounding LED display system become the visual core. Yuanheng Optoelectronics deployed a more than 4,000㎡ interconnected display system at the AT&T Stadium in Dallas. They use a combination of suspended LED screens and a circular LED screen. They achieved a unified presentation of event footage, real-time data, and advertising content.
Meanwhile, upstream companies in the LED industry chain are also deeply involved in ensuring the success of the event.
- Nationstar Optoelectronics and Jingtai provide high-reliability LED devices;
- Chipone Technology provides driver chips and control technology support to achieve stable display performance in complex environments;
- Nova Nebula continues to provide video display and control system support to ensure high-quality output of the event footage.
In terms of content application and intelligent interaction,
- Hisense applies display technology to the Video Assistant Referee (VAR) system to improve the clarity and accuracy of key decisions;
- Rokid AI glasses introduce AI interaction into the viewing experience, enabling real-time access to event information and intelligent assistance in watching the games;
- China Film Group and Huaxia Film Company also provide live broadcast support for more than 1,200 cinemas nationwide, expanding the boundaries of the World Cup viewing scenarios.
It's worth noting that MileStrong, as a manufacturer in the LED display field, is also continuously committed to the research and application of sports event display solutions. Relying on its comprehensive product portfolio and engineering experience, MileStrong has built professional LED display system solutions for sports venues, providing stable and reliable visual support for global sporting events.
Beyond the stadiums, LED displays have also extended to city-level applications. Global fan plazas, commercial complexes, and city landmark screens have adopted naked-eye 3D and interactive visual experiences, making the World Cup a global digital visual feast.
As the event continues, LED display technology is constantly expanding the boundaries of sports and commerce, and China's display industry is demonstrating its strong technical capabilities and system solution capabilities in top global events.