According to the default cognition in the industry, outdoor LED large-screen media is defined as: large-size electronic display with an area of more than 80 square meters, located in the core areas of the city such as commercial centers, rail transit, terminal buildings, and urban arteries, using LED display technology The screen media is an outdoor large LED screen. So, what is the value of outdoor LED large-screen advertising?
1. Space value
Because the outdoor LED large-screen media are mostly located in landmark buildings, central business districts, traffic arteries in core cities, and other functional places with dense traffic such as subways and terminal buildings. Its high-quality geographical location means higher marketing value.
2. Marketing value
According to data, most of the outdoor LED large-screen media audiences have stable jobs. Among them, middle and senior managers accounted for 32%. Most of them have experienced good education. The proportion of people with a college degree or above is as high as 74%. They have strong spending power and mature decision-making power. The audience with a monthly income of more than 4,000 yuan accounts for as much as 52%, and the monthly consumption remains at 3,000 yuan. The above population accounts for 32%, about 1/3 of the population, and they are more concerned about products such as finance, automobiles, clothing, tourism, and digital products.
3. Coverage value
According to the survey public’s reach rate data on outdoor LED large-screen media, the audience’s large-screen reach rate remains above 60%; every time the audience passes through the LED large-screen area 10 times, an average of 6-9 times will see the large-screen LED. Among them, 3.9 to 6.6 times can be clearly seen on average, and 3.6 to 4.9 times are active viewing. The average time that the interviewee stays on the large LED screen is 16.8 to 38 seconds each time.
Among all kinds of outdoor media exposure, outdoor LED large-screen media ranked fourth and performed well.
4. Brand value
Compared with other outdoor media forms, outdoor LED large screens are superior to other outdoor media in terms of the usefulness and media form of transmitting information; from the audience's evaluation of outdoor LED large screen media, such as "atmospheric" and "visual impact" "Strong", "eye-catching", etc.;
At the same time, the high-end sense and quality of the outdoor LED large-screen media itself also endow the advertising brand and product on it with the image of a "big brand", thereby enhancing the marketing value of the publisher;
In terms of consumer acceptance, consumers have a very high acceptance of outdoor LED large screen media, and the acceptance of the overall population has reached 76%;
In terms of preference and attention, 64% of consumers like outdoor LED large-screen media, and 57% of consumers pay attention to outdoor LED large-screen media.
At the same time, the survey shows that compared with media such as subway videos, bus videos, and building videos, outdoor LED large-screen media have absolute advantages in terms of attractiveness, leaving the deepest impression, and visual impact.